dotPhoto and Noromis Announces Web Integration

New Version Adds Easy Yet Ultra High Quality Web Sharing

Trenton, Newark, New Jersey-November 13, 2007--dotPhoto and Noromis announce a significant update of their premiere product offering today. As a result of the recently formed partnership between the two companies Noromis PhotoLab branded as "dotPhoto Go by Noromis" will become the default desktop application for all dotPhoto customers and subscribers, allowing them to quickly and automatically fix, enhance, print and upload their photos to the dotPhoto Web site.

This is a great holiday gift for all existing and new customers of dotPhoto's market leading service.

"dotPhoto Go by Noromis is a great step forward for our customers," said Glenn Paul, Co-Founder and Chairman of dotPhoto.  "For the first time, users will have software that detects the camera, gets the photos, fixes red eye, enhances color and uploads in one procedure.  In addition, the offline cropping tool will make cropping faster and easier, and cropping is the main problem for most digital photographers."

According to Maurice Hamoy, president of Noromis, "This new version has been designed to simplify digital photo sharing, so that our customers will now have the flexibility to either produce lab-quality prints on their own home color printer or, just as easily, share their enhanced photos on the Web. The consumer will be able to produce and/or share beautiful, lab-quality prints automatically. And, with this new version, our users can extend the reach of their digital photos by clicking a few buttons and sharing their photo albums over the Internet."

After intensive and rigorous usability testing, Noromis has developed some unique aspects to its product, including the ability to intelligently and automatically adjust for exposure, contrast, color balance, saturation, sharpness, and red-eye removal. Just click the sample photo that looks best to you. Fine tune one photo at a time, or auto fix an entire batch of photos all at once.

The built-in enhancement intelligence is designed to achieve the best prints the camera, printer, and paper are capable of producing and, as well, to achieve the best looking photos on the Web when shared on dotPhoto.com.

dotPhoto Go by Noromis always preserves the original file. All enhancements are applied to the original file on the fly, so no data is lost during multiple, intermediate saves to JPEG, which is an incrementally lossy compression format.  When printing, dotPhoto Go by Noromis also performs all scaling internally based on any chosen print size, so the precisely perfect number of pixels is sent to the printer to yield vibrant, crisp results on that specific printer. Print layouts are handled automatically based on the chosen print size, so no paper is wasted.

Anyone who has a PC with Windows XP or Windows Vista can, with simple on-screen prompts and minimal keystrokes, download photos from a digital camera or memory card, make these adjustments, and print their photos, create a slide show for easy emailing, or web-share them to friends and family.

Availability

dotPhoto Go by Noromis Free version is available on-line (www.dotphoto.com/dotphotogo ). Customers may register the product to receive free updates automatically as they become available. 

dotPhoto Go by Noromis Full version is available for purchase at https://www.noromis.com/order/dotphoto.html

About dotPhoto

dotPhoto.com has been named the #1 Photo Sharing Site by TopTen Reviews in 2006 and 2007.  The dotPhoto Show is the best way to upload photos, music and personal narration to tell a story that can be shared online, through a web site or on a DVD.  dotPhoto also enables its users to make prints, gifts, and posters, and to earn money by selling photos online.  dotPhoto accepts emailed images from camera phones, and, with Pictavision software for cell phones, enables users to view photos on their phones.  dotPhoto is privately-held and was launched in 1999.

About Noromis

In June of 2007 PC Magazine awarded Noromis PhotoLab 4 out of 5 stars and called it "The fastest way to correct and print images, bar none!"

Noromis is a privately held graphics software company focused on providing professional lab quality digital photography prints to the every day user from his/her home computer and printer. The Company's flagship product, Noromis PhotoLab, provides the simplest way to get beautiful lab quality photo prints at home, in minutes. As PC Magazine put it "If Noromis PhotoLab 2.0 had a tattoo, it would read "Born to Print," and the program would more than live up to the claim."

Noromis PhotoLab was also awarded 8.0 editors' rating by Computer Shopper in April, 2007 and was called an "Overall winner" by Laptop Magazine in August, 2007.

Headquartered in Newark, New Jersey, Noromis was founded in November 2005.

Contact dotPhoto

Lisa Jaffee, 609-434-0340 x 222 Mobile:  690-306-2180  This email address is being protected from spam bots, you need Javascript enabled to view it    www.dotphoto.com

Contact Noromis

Maurice Hamoy  Mobile: 973-342-7533  This email address is being protected from spam bots, you need Javascript enabled to view it   www.Noromis.com

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